Working with OKRs

Working with OKRs At isgood, we work in groups of empowered talented individuals towards Objectives and Key Results (OKRs), that lead us to create the impact we wish to see in the world. Objectives Each team sets a quarterly objective (O). The objective is ambitious, short and inspirational. It defines where we want to go: […]


isgood toolbox SDG wheel

Big Hairy Audacious Goals Our aim is a big data, artificial intelligence and machine learning platform that aims to optimise global outcomes and enable a regenerative, sustainable and prosperous future for people and the planet. As a social enterprise, we aim to actively create systemic change towards a sustainable future. We work with social, […]

How We Say It

isgood toolbox SDG wheel

Let’s talk look & feel Our Brand Identity Guidelines contain all the details you need to ensure a consistent look and feel for our organisation. You can find this here (google drive restricted access). Writing tips We follow the Australian Government style guide to ensure our language is respectful and inclusive. In particular we use: […]

Where We Say It

isgood toolbox SDG wheel

Overview We share the isgood message in a number of places. Our marketing content strategy determines what we say and where. Everyone at isgood is welcome to contribute ideas to our content strategy. And if you’d like to flex your writing muscles and create a blog or social media post or 3, the marcomms team […]

The Tech

AI is to Help Humans

We explain the technical side of isgood in language that non-technical people can understand.

A Brief History of isgood

history slide A Brief History of isgood

  The isgood story started when founder, Max Lynam, was working on fundraising campaigns. He discovered that humanitarian and other for-purpose organisations often struggle to measure the impact of the funds they raise to support beneficiaries such as communities and families. After researching the problem for a few years, Max confirmed that it was a […]

Tools & Workflows

isgood toolbox SDG wheel

The contributors work remotely across the globe. This page provides brief explanations on the tools you will be using for your work. Communication Tools  Slack Internal communication tool for keeping updated with isgood and your team. There is a specific channel for each team, and a series of special channels (in the table below).  […]