11 Nov 2020
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Table of Contents

We work in groups of empowered super-heros towards Objectives and Key Results (OKRs), that lead us to create the impact we wish to see in the world. This approach helps us understand how our individual work contributes to common goals.
Many successful organisations use OKRs: Google, Spotify, Uber, Twitter, Airbnb, Google, Twitter, LinkedIn to name just a few.


How it works

We have 5 teams at isgood: Partnerships, Operations, Developers, Analysts and Marcomms. Each team sets a quarterly objective (O). The objective is ambitious, short and inspirational. It defines where we want to go:
eg the Operations Team objective: ‘We are ready for growth’.

The key results (KRs) are the deliverables we use to define each objective. They let us measure progress, so need to be measurable. The number of KRs varies, but it’s typically no more than 5 per team objective.
eg an Operations Team KRs is: “ Our team has the right tools and the support to use them.”

Tasks are the actions each team sets up to meet the key results. Every team member selects tasks to work on.
eg an Operations Team tasks is: “Set up team happiness monitoring”

If a task doesn’t progress a KR it should not be done, instead it can sit in the ‘backlog’ for another time.

One of the outcomes of working towards a shared, organisation wide objective is that our tasks are aligned and complimentary across teams. The following diagram shows the interconnections between team tasks.


isgood OKRs connected


Clickup and OKRs

We use the structure of ClickUp to stay true to our goals, and keep our OKRs visible and our progress under constant review.


Further reading on OKRs

These guides talk about using other tools with OKRs. At isgood we do much the same with ClickUp.

You can find isgood’s current and past OKRs here:


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