Tell a new story

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Summary to enable better outcomes

"We need a new economic story that's fit for the 21st century, one that puts the economy in service to life"

Kate Raworth

Neoliberalism. The story of 20th-century economics needs a new script.

Developed in the forties and brought into the mainstream by Reagan and Thatcher four decades later, neoliberalism has brought us to the brink of collapse. Putting the Market, Business, Finance and Trade on centre stage has led to environmental disaster and drastic shortfalls in societal wellbeing.

In contrast, Doughnut Economics brings the Earth, Society, the Household and the Commons back front and centre, while reframing the State as an essential supporting character in our 21st-century story.

How do we write ourselves a new story? We need to ask ourselves how can all these realms work best together, to enable humanity to thrive within planetary boundaries?

This is the second post in our series exploring and explaining doughnut economics; a key influence and guiding light in our development of

If you haven’t done so already check out part 1 in the series – Change the goal.


Creating systemic change and a regenerative future

It’s quite simple. If we cannot change to a new story – an inclusive and diverse story – we will not be able to imagine a regenerative future. And if we cannot imagine a regenerative future then we will surely fail to take the right steps to bring us back from the brink.

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Know what is good

As we’ll see throughout our Doughnut Economics series, the Doughnut identifies 12 areas of shortfall in human well-being and 9 areas where we are overshooting the planetary boundaries. To keep us within these bounds, within the Doughnut, we need to implement intelligent, multi-disciplinary and coordinated actions.

Developing and maintaining such an optimal action plan within the boundaries is highly complex. We’ll need to go beyond financial measures to evaluate the holistic impact of each action and resource input on the prosperity of humanity and the habitat in which we exist. combines your data and external data with Artificial Intelligence to enable ordinary people to do the extraordinary. That is, it enables you to intelligently optimize your programs to contribute to a humanity who can thrive within the planetary boundaries. offers a new and revolutionary way to maximise your contribution to humanity and habitat in which we all live.